Print Design / Photography
In the short to medium term, Burger Singh UK will primarily operate in the capital, as a street food, being sold at events, through Deliveroo, and at the three pubs that Corks & Kegs owns and operates.
What makes Burger Singh UK unique is that each of their burgers is a taste of a particular region of India. There are eight burger options on the menu and each one uses herbs, spices and flavours from a specific region. In reference to this, we presented each burger type with its own colour schemes and value statements, making each an individual experience.
Product photography was taken, and the graphic design is a mix of street art, American diner aesthetics, and India's symbolic use of colour. Corks & Kegs were excited with the results and felt that Burger Singh UK is now positioned correctly in respect of the organisational goals, UK target audience, and maintains a healthy relationship with Burger Singh, India.