With the huge interest in 'big data' and data visualisation, this personal project explores motion graphics and visualisation as an exhibition piece. The question was simple, can quantitive data drive physical movement?

Using the cogs and driving mechanisms found in Automata (or mechanical toys) a solution began to take shape.

Concept Development

The design was created and developed using a 3D application that has inbuilt physical dynamics, that are reasonably accurate. I could enter object weight and frictions settings, etc. to get a good idea whether the mechanics would work in the real world. The first video shows how a line graph is used to create a 'data cog' that drives the movement of the gauge.

Once the design worked inside the 3D environment, I worked with a production company to build the final pieces. A wooden prototype was first created which led to eventually making the final design in aluminium, steel and perspex.

The idea of using a swinging arm to power the movement came from the swinging arm of a clock. This seemed fitting as the quantitive data uses timescale data.

The objects are designed to accept any quantitive data with minimal changes required to the object for the visualisation to work. These objects are aimed at highlighting datasets in an exhibition setting, rather than tools to fully explore. However, the core idea could be used to create forms that are more interactive and exploratory... watch this space.

Datamata Product image that has been dissected
Image of the all the parts that make the product, with finished sizes
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