Youngs asked us to provide a cost effective website solution for up to 50 of the estates tenanted pubs. It would have been easy to take an off-the-shelf product as a 'quick fix' to the brief. However, this seemed shortsighted. Mainly because the tenanted pubs are operated by a broad range of business partners with varied experience and understanding of digital media. It was important that the operators felt comfortable with managing their website from the word go, without undertaking any sort of product training.

We created a bespoke, easy to use CMS (Content Management System) that is absolutely designed around the needs of the pub owner. A system that includes full website analytics, booking notifications, data-capture downloads, menu management, drag and drop sequencing, amongst other things. We then designed and built a number of website templates that were personalised for each individual business. This was all done using clean, industry standard code that contains nothing more than what is needed, which search engines love.

As a result of our work, Young's saw an increase in online table bookings across the tenanted estate. As well as a far more active online community of pub owners, that continue to engage with their customers online.