Corks & Kegs purchased the first UK franchise of the Indian spiced burger company Burger Singh with the view of selling its products in their UK pub businesses, both as an eat-in and takeaway service. The problem was that the Burger Singh brand identity and marketing collateral didn't lend itself very well to the UK market. I was asked to conduct a design audit on the brand, followed by an informed redesign of the identity and core marketing assets, as well as full product photography. The aim was to make the brand relevant and noticeable within the London fusion food scene, as well as within their pub businesses.